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Protection motivation theory
Rogers' (1975) protection motivation theory (PMT) was developed originally as a model
PMT also incorporates the concept of self-efficacy from Bandura's (1986) social learning theory.
PMT postulates that individuals undertake two major appraisals when confronted
The PMT emphasises the appraisal of threatening or supposedly fear arousing communications, whereas some behaviours might be more effectively motivated, at least
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